Boosting In-Person Sales

✔ Attend Local Events & Pop-Ups

• Apply for vendor markets, craft fairs, and pop-up shops in your area.
• Set up a visually appealing booth display that attracts customers.
• Offer exclusive event-only discounts or bundle deals.

✔ Engage & Educate Customers

• Tell the story behind your products—people love to know the inspiration behind art.
• Show live demos or create on-site art to draw in a crowd.
• Encourage sign-ups for your email list with an exclusive event coupon.

✔ Network & Build Relationships

• Partner with local boutiques, coffee shops, and art galleries to display your work.
• Offer collaborations with local businesses to cross-promote.
• Join business networking groups to find new opportunities.

✔ Use Mobile Payment & Online Ordering

• Accept multiple payment methods—Square, PayPal, Venmo, and Apple Pay.
• Offer an order-ahead feature for customers who want to pick up items later.

✔ Encourage Word-of-Mouth & Reviews

• Hand out business cards with a QR code linking to your online store.
• Ask satisfied customers to leave reviews on Google and social media.
• Offer a small discount or freebie for referrals.

Online Sales Growth Strategies

✔ Optimize Your Website & Listings

• Ensure your website is user-friendly, mobile-optimized, and easy to navigate.
• Use high-quality images, detailed product descriptions, and clear pricing.
• Improve SEO by using relevant keywords in product titles and descriptions.

✔ Leverage Social Media Marketing

• Post regularly on Instagram, Facebook, Pinterest, and TikTok.
• Use high-quality visuals and videos to showcase your products.
• Run contests, giveaways, and collaborations with influencers.
• Utilize hashtags and location tags to increase reach.

✔ Offer Limited-Time Discounts & Bundles

• Create exclusive “limited-time offers” to encourage urgency.
• Offer bundled deals (e.g., buy 2, get 1 free).
• Use email marketing to send special offers to subscribers.

✔ Sell on Multiple Platforms

• Expand beyond your website—sell on Amazon, eBay, Faire, and Facebook Marketplace.
• Try Printify + WooCommerce for print-on-demand items.
• List digital products on Creative Market, Design Bundles, or Gumroad for extra income.

✔ Use Paid Ads (Smartly!)

• Run Facebook and Instagram ads targeted toward your ideal customer.
• Use Pinterest promoted pins—great for digital and artistic products!
• Set up Google Shopping ads if you sell physical items.

✔ Email & SMS Marketing

• Build an email list with exclusive discounts for subscribers.
• Send out regular newsletters featuring new products, success stories, and behind-the-scenes content.

Pro Tip: Create a seamless connection between online and in-person sales.

• Promote in-person events on your website and social media.
• Offer “online exclusive” discounts for in-person shoppers to buy later.
• Capture emails at events to follow up with potential buyers online.